A sample of clients utilizing these processes have been:
Private $28MM Firm saw booked orders increase 350 %.
A leading
manufacturer of custom-built road equipment ($40-200k) was being threatened by
new product introductions priced below their primary product offering.
Management was focused on responding to the threat by meeting the competitor's
pricing.
Guiding
management through a product strategy process (examining the comparative
functionality of the products and the actual needs and wants of the different
target segments) led to a proposal for a new product offering.
When introduced some months later, the new product strategy allowed the clients
original product to remain the "flagship" of the industry while
preempting the competitor with an offering that was more suitable for the
emerging market segment.
Fortune 100 Subsidiary contributed $8mm in incremental revenue with higher margins and no additional overhead.
CEO of this $400 mm
company felt that individual divisions were not reaching all markets. Our
assessment, supported by face-to-face interviews with dozens of key prospects
confirmed his suspicions and identified significant untapped opportunity.
By working with a core group of key managers, the organization was able to
create and implement a "virtual division" with minimal staffing that
drew on existing product and production capabilities to successfully attract a
whole new customer base CEO of this $400 mm company felt that individual
divisions were not reaching all markets.
Our
assessment, supported by face-to-face interviews with dozens of key prospects
confirmed his suspicions and identified significant untapped opportunity.